When it comes to local business marketing on the Internet today, a strong branding strategy is key. An incredibly fast to brand your local business is by distributing videos online. Videos are a powerful branding strategy and the most popular video network is YouTube. However just posting on video on one social network like YouTube is not enough. Youtube is the most popular video sharing site out there but its only 60% of online video viewers use YouTube.
YouTube is only one video sharing site amongst approximately 60 or so other sites. Another purpose for distributing videos online is for the search engine optimization (SEO) value to help you build more authority links to your business website. This means that if you just distribute your videos to YouTube not only are you missing out on the other 40% of possible customers but on about 60 quality links to your website. That is a major reason to be submitting your video to all the video sharing networks not just the most popular one.
You have to have a strategy to distributing your videos to all these online video sharing sites. To create a strong local business marketing strategy on the Internet you need to have videos in your arsenal. Howerver just to submit one video to the 60 plush video sharing networks with the proper linking, tagging description and titles, it can take you hours. However there are ways and tools that can dramatically shorten your time to just minutes. These are called video syndication software and the most popular isTrafficGeyser and there are a few other like TubeMogule, But I personally prefer the first one though most do the video syndication efficiently.
Alright so what this video syndication software does is it allows you to make just create description, tags and titles for your video once and then it goes out and distributes these videos online to all the video sites. This is done with a push of a button in a natural human looking way. I love these because of spending your time submitting one video to 60 plus sites you submit it once to this software, it does the boring work for you and you can concentrate on creating more great videos for your local business and actually spend time serving your customers.
This is a very powerful branding strategy and if you create powerful magnet videos to brand your business you will draw potential customers to your website wanting more information or even to contact you to do business with you. This video distributing strategy has also the potential to go viral is you combine it with social media marketing strategies like social content sharing (Twitter, Facebook, LinkedIn) social bookmarking and social content voting sites.
Videos are a great branding strategy because people love to watch videos. If your video is good, compelling or entertaining there is a huge chance that it could grow your business brand almost in weeks. If people like the video, they will want to share it with their friends and if their friends like it they will also share it with their friends and so forth. Can you see how this has the potential to grow exponentially?
That is why distributing videos online is such an important strategy for local business marketing and why you should use all the video sharing sites, not just YouTube. So that you can reach a wider audience looking for information about your products or services on the Interenet. That way even if you just provide services in your town or city your local customers will be more likely to find you and trust to pay for your services because you have a strong brand and most importantly social proof.
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