Business Marketing – Autoresponder Integration

When it comes to small business marketing, it is a good idea to create a list of past and current customers that you can remarket to your customers, new products and services.  

Any customer who has bought your services or products before is more likely to buy from you again.  In today’s fast-paced world, you can use technology called autoresponders to quickly send your customers information about new promotions or products you may be having.  All you do is create one e-mail send it once and it will go out to all of the people on your business e-mail list. 

You can also use auto responders to collect contact information of people who have not become your customers so that you can convert them with any special offers you may have.  You can capture leads for your business by offering something free, an information packed report, a coupon for a discount for your services or products. 

You must also take into consideration how often you will contact your list with your e-mail offers.  The trick is to e-mail often enough to have them remember you and not to often so that they are sick of hearing from you.  Avoid e-mailing your list every day or week so that you avoid exhausting your e-mail list.

It is also important to create well-written autoresponder messages. A good e-mail message is made up of a compelling and interesting title and well written sales copy or informative content.  The title must persuade your list to open you e-mail; do not use titles like “Awesome Deals” or anything similar.  This smells of spam and you list will delete the message without opening it. The offers need to tell a story and be interesting enough so that your readers are glued to your message and read down to your offer and your call to action to buy. 

I recommend using Aweber or GetResponse for your autoresponder services.  These are reputable and whitelisted autoresponders with a greater chance for your messages to get into inboxes as opposed to the spam boxes.  These also have a feature called double opt in, where a person needs to confirm that they want to be on your list by clicking on a confirm link.  This protects you from people marking as spam and your e-mail blacklisted by someone who didn’t remember opting into your list.

Aweber and GetResponse also allow people to opt out of your list if they no longer want to receive you e-mails by providing an “unsubscribe” link at the end of each of your messages.  This also protects you from being marked as spam since people that do not want to receive your e-mail can simply get unsubscribed, they won’t get annoyed by you e-mail and report you as spam in their anger.  Also with these auto responders if someone does complain they will be automatically removed from your list so that they will not longer receive your e-mails.  This is more protection for you.

 

Autoresponder integration is a must have business marketing strategy that is often overlooked by many local business owners since they do not want to send people unwanted messages and be accused of spam.  However, following these few tips you won’t be accused of spamming and even have people look forward your e-mails.  If you don’t know how to write compelling messages to your list, you can outsource this to professional writers who will create sales copy that will convert your list into paying customers.

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