Here is another great article by Jonathan Leger this time on the new Google Instant and how some people are claiming its the death of SEO. Really great stuff a must read!
Google unveiled a nifty new way to search their index yesterday. It's called "Google Instant" and it automatically populates the page with the search results as you type. So, for instance, when I type "life" the search results for "lifetime" are instantly shown. When I then type a space and an "i" ("life i") those results are replaced with the results for "life insurance" and so on. There's no need to hit the "enter" key.
I read an article in PC World that made the postulation that "SEO could rely on letter rankings rather than word rankings in the near future." I've even read wild theories that Google Instant "will kill SEO" because no two users see the same suggestions as they type.
So does Google Instant change the SEO game? I say no, at least not in its current form.
Do you need to optimize for letters instead of words now?
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