When I was first starting out in my business I wanted to start marketing I turned to Google advertising since Google is one of the most trafficked search engines. I thought it would be a good tool to find prospects for my business and it is. However, I did not know how many different ways there are to use Google for advertising your local GTA business and drive traffic not only to your website but to get calls and visits to your business location, if you have one.
There are three main ways to advertising on Google, Google Adwords, Google Places and Google organic search results.
Google Adwords is a great way to get traffic to your site in a matter of minutes. This is pay per click advertising where you pay Google a set amount, which is called a click cost whenever someone clicks on your Adwords ad. Your cost per click is dependant on the
A word of caution, do not go blindly into this type of advertising. Be sure to create a content rich relevant website. Also I'm going to say this again ...Do Your Market Research! you need to know what terms your prospects are searching so that you do not bid on the wrong keywords. If you do not know what to do be sure to read Definitive Guide To Google Adwords by Perry Marshal. This is the
If you do not want to learn you can always outsource your Google Adwords to a professional to maintain your account. You also have to take in to consideration that there will also be a lot of testing required before you find out the optimal Adwords campaigns and keywords of your Goodle Adwords. In other words expect to spend more money in the beginning to learn what gets clicks and what doesn't which keywords get you clicks but cost you money and what gets clicks and makes you money. When you find the right keywords and ads for you your costs for advertising could go down in time.
Google Places is the simple and easiest form of Google advertising. All you are required to do here is to input the correct information for your business. Be as detailed as you can and fill in as much information, videos and pictures as you can into Google Places. I highly recommend that you make this information keyword rich, yet another idea to do market and keyword research. Also it is a good idea to invest into the new tags that Google is offering. Its a marginal cost of $25/month but Google maps is a free source of very high quality prospects. If someone is looking for a particular business in the GTA and they are more likely to look at the maps to see who is around the region. Google Places is a must for any small business. This is a very good tool to finding high quality prospects with high conversion rate to becoming your customers.
Google Organic Search Results is the most time consuming advertising extremely effective in getting customers, growing your business brand and becoming the "go-to" person for your business niche. This is a long term strategy for your business it also the longest to achieve and most coveted forms of Google advertising. Your goal here is to be on the top 5 first page search results and many businesses invest a lot of resources to SEO their business websites. The key to getting on the Google top 5 is to have keyword rich valuable content and to have a strong social media network who will see your content, share it with others hopefully creating a viral effect that will bump you to the top 5 results in Google for your search terms. Depending on your competition you can expect it to take you between 6 months to a year to get on the top 5 rank for Google organics for your search terms. However I've had results for local businesses where this took just a few weeks, but it truly depends on the amount of competition and how strong your competition is. You may have guest it market research is a must for this powerful Google advertising strategy.
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