When you think of twitter advertising for a small local business you may wonder how to find your local market on this powerful social media platform. It can seem hard at first but many local business owners may not be aware of useful tools that they can use to both find their local market on twitter, help them manage their twitter account and post and interact with their local market twitter audience
Lets concentrate first on how t to find your local market. You can find your target market using a free service called Twellow.com
Wefellow is very similar where you can narrow your search to a specific niche. Lets say you are a pet store you can run a search for dog lovers or animal lovers to find your market. The possibilities are endless. You can also search by city just like in Twellow just by typing in your desired city into the Wefellow search.
To help me schedule my post, so that I don't have to be constantly on twitter I love using a tool called Social Oomph.There are two versions of Social Oomph, the Free version and the Professional version. This service allows you to get updates on tweets for your niche keywords, schedule twitter updates, auto follow people who follow you, send automatic welcome messages and integrates many other social network updates into the system.
The professional version allows you to schedule unlimited updates to twitter as well as you Facebook account, Facebook Fan Page Google Buzz, Ping, your RSS and schedule your blog post publishing. Social Oomph Pro is $29.99/month and well worth the price if you really want to leverage twitter for your small business advertising, have time to run your business and still have a social and family life.
Another option is to hire a social media manager to do maintain your Twitter account, updates and to interact with your twitter followers on your behalf. This is a bit more costly than doing it all yourself but it does save you a lot of time and cuts down on the time it will take you to learn all the rules of Twitter advertising and how to use all the tools.
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