Social Media Marketing – Popularity vs. Trust
It can sometimes be a struggle to discuss with clients that it generally doesn’t matter how many followers you have within your Twitter account(s). Getting a mass of people to click on your “like” button on Facebook isn’t going to make you an instant success either. Neither of these will nail the issue of trust, either.
When it comes to doing any kind of business online where you use social media as a channel for connecting with your followers, it’s much better to have a small following of loyal fans than a massive following of people that generally don’t care about what you have to say. There is a stigma that people feel “bigger is better”. It’s more a matter of showing off for some business owners and it hurts them in the long run.Read more here:
http://localwebscience.com/2010/10/social-media-marketing-popularity-vs-trust/
(via Instapaper)
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